It will be a fashion month like no other. The coronavirus pandemic has upended the traditional runway format, and in its place will be a mix of virtual and, in some cases, physical shows with limited audience numbers.
New York Fashion Week (NYFW) arrives first, running from September 13 to 17 ahead of London, Milan and Paris.
Organizers are adapting to circumstances by hosting a number of outdoor events, and Jason Wu opened the schedule with a runway show on the rooftop of Spring Studios in Manhattan. He showed his Spring-Summer 2021 collection to a socially distanced crowd of just 30 people, sending models such as Indya Moore down a plant-filled set inspired by the Mexican town of Tulum.
Indya Moore walks the runway for Jason Wu during New York Fashion Week on September 13, 2020. Credit: Mike Coppola/Getty Images
The new approach also offers space for offbeat labels to flex their creative muscles, including the newly revived early-2000s collective, Imitation of Christ. The conceptual fashion group, which was upcycling garments before the practice had a name, returns to the schedule almost 20 years after it staged a gothy ready-to-wear show in a New York City funeral parlor (Chloe Sevigny was famously involved in the label’s original iteration).
Related video: A short history of the fashion show
A model poses for masked photographers on September 13, 2020. Credit: Gotham/Getty Images
Watch this story for more updates throughout the week.